As businesses are shutting their physical doors due the pandemic, known as COVID-19 or Coronavirus, sweeping the world, we start to question the norm. What should my business or nonprofit be doing right now online?
Should you be adding content to your website and Social Media during a pandemic?
The short answer is ABSOLUTELY YES!
The worst thing you can do is go silent. Whether you are a nonprofit or a business of a restaurant, gym, hotel, or digital agency, consumers want to know if they’ll be able to count on you during and after the pandemic. So now more than ever, it is an important time to stay vocal on social media, your website, and other channels so that you can build trust in your brand and instill a sense of community.
Right now nothing is business as usual.
With a majority of the world in lockdown, working from home, there are more consumers than ever on social media.
No longer able to interact with their favorite brands and businesses in person, they are turning to social media to stay connected. Slow down on your typical marketing content.
Consumers don’t want sales-y marketing during a time like this. It feels disingenuine and can come off as insensitive.
At JustMy, we have turned our focus to content that makes being at home a little easier. Like more cooking at home features, concerts, and motivational stories.
Now is a good time to focus on content to help your customers, supporters, and teams get through this tough time and reassure them in a time of uncertainty.
Here are four examples of companies doing a great job to not only survive, but thrive during COVID-19.